Here’s what you need to know in a nutshell

Kalasha International Film and TV Market, Festival & Awards

The Kalasha International Film and TV Market, Festival & awards is an initiative whose aim is to promote culture, stories, creativity and skills. The event provides a unique platform for all the regional & international players and festival goers from the Film & TV industry to gather, discuss exchange, collaborate, share stories, develop new business opportunities in a fast-growing region, watch local and international content as well as recognizing and awarding the exemplary works of filmmakers.

For four days, local and international professionals from the Audio-Visual and Film industry coming from around the world, get a unique opportunity to boost their business through trading content, partnership opportunities, networking and culminate in the Kalasha International Film and TV awards on the fourth day.

The event’s primary objective is to showcase Kenya as a major regional hub for Film and TV production, post-production and distribution across all platforms and genres while reinforcing the uniqueness of Kenya as a shooting location.

The specific objectives of the Kalasha International Film and TV Market, Festival & Awards are to;

• Celebrate achievers in the film industry and promote our cultural diversity.
• Inject new energy into the industries by fostering healthy competition and understanding.
• Spur further growth in the film and TV, cultural and tourism industries and open links for communication as we tell our Kenyan stories.
• Position Kenya as a major regional business and creative hub as well as a unique shooting location within the regional Film & TV industry.
• Stimulate collaborations, exchanges, business opportunities within the region and worldwide and actively contribute to the growth of the industry.

This year’s theme is “Reel Money: The business of film” which will be undertaken under the tagline “Where Arts meet Commerce” . This will look at topics on insurance, Film Financing, Co-production, Investment in the film economy, Film Royalties, Indie filmmaking and self-sustainable business, and Film as a driver for cultural export and economic growth among others.